I make no bones about it - the best Adwords campaigns are those that are managed in-house. I've worked on 200+ Adwords accounts and I have seen everything that is good and bad about outsourcing to Adwords Agencies or Consultants.
The good part: your account should be structured correctly and follow Adwords best practice.
The bad part: The distinct lack of knowledge about two crucial areas - your industry, your customers.
Every client I've worked alongside will have the following endorsement ringing in their ears:
YOU KNOW YOUR MARKET BETTER THAN ANY ADWORDS AGENCY OR CONSULTANT EVER WILL.
You just don't necessarily know how to set up and make the most of the opportunities that Adwords can offer you.
I personally manage 6 Adwords accounts at any one time. I've learned as much as I possibly can from my clients about their market, their customers & their competitors. I'm still learning from them each and every day. I have to manage these accounts so that I maintain my knowledge and understanding of what works within Adwords. The total spend across these accounts is typically £200k+ a month.
I could probably manage 10-15 accounts. I'd probably earn an additional £100,000 a year doing that. But, I don't. Why? because I want my clients to manage their campaigns themselves with the knowledge and expertise that I can pass on to enable them to do just that.
My point is this - there's no quick win guarantee outsourcing to an external Adwords agency. Even if they do help you to build the structure for your account, long-term there's more in it for them then there is for you.
Adwords ISN'T rocket science. Neither is it an all-encompassing time-saturating affair. Not, when you know what you're doing.
My job... is to show you what you should be doing. I train the very agencies that are looking to win your business. Find out how I can help your business without the need to outsource to an Adwords agency: