UK Adwords Consultant - PPC Training & ConsultancyStart managing your Adwords campaigns with authority and confidence. Through PPC Doctor training, management & consultancy I work alongside UK online retailers who typically budget between £2.5k and £25k per month on Adwords.

My role is to help you remedy poor performing campaigns, discover new opportunities and revitalise your PPC profitability.

Whether you're currently outsourcing your Adwords account to an agency, or are a startup retailer looking to leverage Adwords advertising for the very first time, PPC Doctor will help manage your Adwords campaigns more productively, more profitably.

I'll help you to get the very best out of Adwords  (i.e. real business outcomes) to ensure every penny is spent effectively.


With 15 years of experience managing Adwords accounts, as an employee, business owner and consultant, I've witnessed the good times and bad times of Adwords management. PPC Doctor isn't about text book 'process' or 'systems', it's about real experience, frank honesty and testing your own business ambitions.

  • Freelance Adwords Management, Consultancy & Training15 years of experience managing Adwords campaigns
  • expertise in eCommerce for the more complex sales process and attribution
  • helping integrate Adwords action with Analytics insight
  • certified Google Partner
  • working with retail clients with budgets between £2.5k and £75k per month
  • client roster inc. 175+ UK and European Retail businesses over the past 12 years

As one of my clients said in a recent testimonial, "what Ian doesn't know about PPC isn't worth knowing"!

I also work alongside aspiring SaaS tech businesses seeking insightful knowledge to help them hit the ground running through Paid Search.


As a freelance Google Adwords consultant I partner with businesses in Manchester, North West of England and beyond. To get you started, or help find the most suitable remedy for your under-performing Adwords campaign, I can;

  • provide a thorough Adwords Audit of your paid search activity, whether managed in-house or through an external agency, outlining issues and opportunities which will help increase your campaign profitability and ultimately deliver greater ROI
  • look at immediate remedies which will help remove budget-draining keywords and campaign framework issues
  • engage quick optimisation opportunities which will increase your Click Thru Rates for your most relevant keywords
  • arrange a Google Adwords Training session for you or your team to help them fully understand the opportunities Adwords will provide your business and to successfully manage your campaigns internally.
  • organise an in-house Adwords Workshop to help you build your PPC Strategy and understand all the key elements which will ensure the highest return through your Ad Spend
  • there's also a limited opportunity for me to manage your account on your behalf


  • Are you currently outsourcing to an Adwords or digital marketing agency and looking to bring your PPC Management in-house?
  • Looking at tactics to help continue managing your campaigns without outsourcing?
  • Needing a qualified and experienced partner to manage your campaigns on your behalf?

I've worked with 100's of retailers who have successfully maintained control of their Adwords Management in-house - speak with me today if you're looking to devise a strategy to allow your business to manage your campaigns internally.